We're excited and honored to announce that we are filming the documentary, Lauren Strong, with Impassioned Productions and Menning Films starting this summer. Lauren is an inspiring young girl and we are looking forward to sharing her amazing story. Stay Tuned and follow our blog to stay current with this production.
If you are looking for the quickest way to boost your online presence, then explainer videos could be the best bet for you, and they should be part and parcel of your marketing strategy. It is not just about the looks; there is much more to explainer videos. There are many other benefits that can drive you to incorporate them into your marketing strategy. Let’s have a look at some of these reasons.
Explainer Videos Increase Conversion Rates
The process of producing an explainer video is a lengthy one, but the video itself is reasonably short. This means that only the most important aspects of your product are included in the video to give it a greater impact on the audience. Whoever visits your website will know about your product right away, before they get bored.
The importance of this is that the explainer video will increase your conversion rate which is the ultimate goal of all marketing campaigns. The video combines cute characters, a catchy narrative, and dedicated target insights to obtain optimum results.
Explainer Videos Increase Your Rank on Search Engines
Whenever search engines are mentioned, Google comes to mind. Of course, Google is the top search engine with a market share of 88.47% as of April 2019. This is something that a serious business person cannot ignore. Being ranked higher on Google means you will be on top of your competitors, and any search on Google related to the type of service or product your offer will most likely lead people to your website. Videos make websites rank better on Google and, therefore, an explainer video can help you to achieve this.
Explainer Videos Help Shorten the Sales Cycle
Because these explainer videos are short and to the point, they help clients make decisions faster. It is also worth noting that videos are easy to recall, and those who view your explainer video will have it in their minds for a very long time. This may make them come back to your website when they have finally decided to purchase your products, and this also helps to shorten the sales cycle.
With the current level of technology and the penetration of mobile devices worldwide, no business should fail to have an explainer video. You can reduce the bounce rate on your site by posting a very engaging and entertaining explainer video that will hold your visitor to the end when you have the call-to-action section.
Hey everyone, I found this great article online and thought that it would be great to share as I learned alot from it. Its a great read , I am only going to post half of it today and the other half tomorrow or you can just follow the links to read the article in its entirety. Enjoy!
By DAVID ZHENG published MAY 13, 2019
Attracting an audience to your content is an ongoing challenge, particularly as the pay-to-be-seen aspect of social media platforms grows.
Organic search, though, remains a steadfast choice. As you climb the rankings and begin to attract a steady flow of traffic, which signals matter most in search? How can you optimize your content for maximum impact?
Follow this primer detailing seven signals you should be sending to Google (and its searchers).
What Google wants
Imagine you call 411 for a doctor’s phone number. You dial the digits but find a mechanic on the other end. You hang up.
Now imagine you search for “marketing plan template” on Google, click on a link, and find yourself viewing a general marketing article with no helpful content. You immediately bounce from the page. And Google realizes your quick visit means the content didn’t deliver what you wanted.
Google wants to deliver the content searchers seek. As such, Google employees follow the company’s 164-page Search Quality Evaluator Guidelines to rate web pages. These human ratings are used to train the algorithm what to show in the search results.
In the most recent guidelines, Google stresses the importance of three key components:
Let’s tackle those signals first and then proceed to another four helpful signals.
You can prove to Google your site deserves expert recognition. First and most obvious, have an in-depth section about your targeted topic on the site. Include your in-house subject matter experts’ qualifications, including education, awards, etc.
If your byline content is written by experts, include a bio at the end of every article. Though not in depth, it should strengthen your expert reputation.
Third, and perhaps most importantly, build your brand across the internet. Your website doesn’t operate in a vacuum. Google bots scour the internet to see if you show up in other places. The more Google sees these brand signals, the more proof it has that you’re an expert.
How do you create brand signals? Primarily by creating and publishing high-quality content in a variety of locations. I’m talking about things like guest posts, podcasts, a YouTube channel, social media profiles, etc. Essentially, you want to show Google your website is part of a bigger, more powerful brand.
Hands down, the most effective way to demonstrate authority is to create amazing content. Or, as John Mueller of Google puts it, the key to ranking for a term is “awesomeness.”
What does awesomeness look like? Your content should cover the subject in more depth and breadth than anything out there. While length isn’t necessarily a direct ranking factor, the longer a piece of content is, the more likely it is to cover a subject in detail. A recent study by Backlinko confirms that content length correlates with rankings.
The moral of the story? Demonstrate your authority to Google by creating content that covers every angle of your subject. If you settle for mediocre, short, fluff content, you don’t stand much of a chance of ranking.
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Advertisement techniques have come a long way, that goes from using traditional methods such as newspapers and local radio commercials to social media platforms and search engine tools that can increase your possibilities of gaining new customers. Here in this article we’re going to discuss the main difference between these strategies and find out which one is more effective.
The Vintage Modus Operandi: Traditional Advertisement.
Traditional advertisement has been operating for decades and has given many companies the opportunity to reach out to customers by using many forms like television ads, outdoor billboards, magazines, radio commercials, and newspaper ads. These marketing methods are known to be very conventional and efficient when it comes to captivating the customers’ attention. However, traditional ads can also become very expensive and demand special requirements before being published.
The Modern Art of Social Media Content Creation.
If you own a business in the 21st century, I’m sure that you’ve taken advantage of social media. Marketers have become very skilled in trafficking a great number of audiences through platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, and Snapchat just to name a few. These sites gather up millions of users by the second, giving companies special exposure and generating business opportunities using creative content to approach potential customers. Unlike traditional advertisement, content marketing focuses on a large group of audience and uses many forms to reach out to them like blogs, articles, emails, newsletters, podcasts, and videos, for example. The power of social media content creation has grown so much during the past years, that it's become indispensable for many marketers and business owners.
Main Difference Between Both Methods.
Social media content creation gives the consumers the choice of choosing what they want to see and while traditional advertisement reaches out to the crowd boldly, it doesn't matter if they're in the middle of something like watching TV or doing groceries.
Secondly, it is proven that social media content creation is 50% cheaper than traditional advertising and delivers four times as many leads.
I had the pleasure of working with Erick and Ilmir when they filmed my keynote presentation for a local non-profit group. Not only did they do a great job capturing my program, but the video was also of a high enough quality that I submitted it for my Certified Speaking Professional (CSP) designation. I'm happy to say that along with the copious amount of paperwork, time, and speeches that went into achieving my CSP, the four people who judged my video, also gave it the highest rating possible which in turn landed me a lucrative five year contract. Thank you, Erick and Ilmar for the terrific work you do! I appreciate you!
Crafting a good film is a strategic process. One that takes into consideration the brand, audience, message, and advertising platforms. Knowing the platform for which audiences engage with branded content is a key part of our creative process. Cinema, TV, and social media are the main advertising spaces. As the non-traditional advertising space grows, so does the needs of its viewers. Crafting content that meets the needs of the changing audience is part of our strategy for your marketing success.
Along with outstanding staff, we also deal with keeping quality equipment in order to provide a well-produced product. Creating an end product that is professional and meets the needs of the client, is the key goal in any practical media production company.
Unveiling The Process
We research your company, your rivals, and your target audience to create an idea for your project. After identifying your goals, we brainstorm ideas, content and messaging options within your budget.
Once we know your goals and resources, we assemble our video production and content creator crew with the skills and tools needed to make it all happen in the most effective and cost-effective way.
During post-production, we include your feedback into the final product to ensure that your content exceeds your expectations. We make sure that the creative process is a collaborative and delightful experience.
• A bit about ourselves
We’re a fun and capable crew as well as a professional and tight-knit content creation company. Between all of us, we have a gathering of skills. Some of us love fiction, others love action and drones, and some of us love just brainstorming the next big thing, staying at the forefront of video trends. The one thing we all have in common is passion. We all love what we do. Give us something we can sink our teeth into, a way to represent our creativity, and our only focus will be making you a success.
Planning is the essential first step to a successful film or content production. We believe that the process can’t move forward without knowing accurately what we need to finish. During production, we follow the predetermined plan to get all footage. When the entire project has been shot, we distill the captured footage to tell your story. Let’s work together towards lasting success.
The power of a story can emote a range of feelings from inspired, jovial, pensive, to motivated. Nothing is more impactful than an optic and audio portrayal that’ll capture viewers. We are storytellers and we always look for that one that perks up the audience and says something a little different beyond a banal carbon-copied message. It’s something from the heart, real and felt by the viewer. We think strategically. We understand the brand and we know how to connect with audiences. Our films and content consistently deliver strong ROI.
We specialize in the production of films, videography, photography, and content creation. What sets us apart is that we are strategists. We don’t believe that it helps brands to add to the online noise. Instead, we find a way to speak to your audience about what they care about in terms of their hopes, dreams, fears, and desires.
Full-Service Video Production
We integrate into your team as creative partners and collaborators. We can handle requests for any kind of video production or branded content. Our lead producers bring extensive experience to the commercial production and digital storytelling space. Our films deliver tangible ROI for our clients. We believe audiences are looking for a connection. It’s our job to deliver your message in a relevant and accessible way.
We offer full-service production facilitation for brands, agencies, broadcasters, and large production houses. Over the years, we have provided production support for both national and international projects. We exist to inspire positive change in the perceptions and actions of audiences. We do this by creating visual stories and contents that emotionally engage and inspire.
Good ideas grow from a thorough understanding of your brand, message, audience, and media delivery platform. From there, we combine communication theory with film procedures to sell-in brand objectives in a clever, relevant and visual way.
Sometimes a brand film can get lost in itself, severing audience connection. This often occurs when marketing managers have multiple messages and various stakeholders to appease. Our job is to wade through the competing plans and distill a story that will carry the brand in an authentic manner. A story has been a connector of ideas for millennia. Today, the most powerful way for a brand to interact ideas, is with video. But not just any video, a video or content that speaks the language of target markets and inspires audiences to act.
We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.
If you haven’t noticed, we have made some changes to our site. We are doing a massive overhaul and adding some new pages that will include some fresh content and some new exciting things for our film and photography followers. We have some pretty awesome new gigs that we will be announcing here shortly, that will take our filming to another level. When it comes to content creation and editing, we will be rolling out some some new content, with some new flairs. We at EIF are constantly evolving, and are always interested in new challenges as well in new venues and market spaces. Since we made some changes to our staff, we have brought on an amazing team ranging from script writers, editors, and additional filmmakers and photographers and more. Without giving away our secret sauce, the way we have done this, has allowed us to save our clients a significant amount of money. Next week we will be filming two full blown commercials for a client and new client. All will be locally filmed in the Boardman and Canfield area. We will be also announcing a big project that is in the works (nothing to do with corporate or weddings) and more. So I am going to leave everyone on a positive note and with a great quote below.
“Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic
Contact us today, if you want to learn more about what we can do for you. Stay tuned for the next blog coming Monday.
Stay tuned everyone, its going to be fresh, sassy and loads of fun!!
Hello EIF Entertainment&Media Productions,
The season has now come to an end & we would like to take this opportunity to thank you for being involved and your contributions to this seasons success at New York International Academy
If you have not yet heard, the 1st weekend of March, the New York International Academy Eagles won the USA National Prep Championship in South Carolina.
This was a major accomplishment for the program and we could not have done it alone.
We'd just like to say thank you for being so great to work with, always super positive & professional, we love your style of work and look forward to working with you again in the near future.
Well Happy Monday everyone! Its been a great start to the week, as we are in the final stages of closing two more clients and third is in process. All are very diverse and each brings a new challenge that keeps our creative juices flowing. Its been a great year and a great start to March:-) Stay tuned for more……
Well we learned something about photographing bottles this week…..we need a white box!! So what did we do? We built our own which, solved all of the lighting issues we were having with wine bottles. Below is what the home made box looks like, and a new video shoot that we started for another product. Creative minds equals creative projects and content:-)
Have you ever wondered how wine is made once it comes off of the vine? During our exclusive shoot at Luva Bella Winery, we got an up and close view of how grapes become wine!! Please enjoy and comment below:-)
Happy Friday everyone!!! If you have been following us, you can see that a lot of exciting things are going on. Some new clients came on board and we are starting a docuseries the first week of March! We have something even BIGGER brewing for the fall. We may be releasing here shortly, a clue….so stay tuned! Please follow us on YouTube as well as Instagram and Facebook to be the first to know!!!!
Since we launched our new Real Estate Page on our website, we have had an amazing response! We have made some super nice connections with some power brokers, agents and builders in the industry. So far it looks like we are going to have a pretty busy season when the weather breaks. We are super excited to work/collaborate with 680 Aerials to bring not only aerial, but a full cinematic film experience to prospective buyers. Thank you all for the support, advice, and feedback (you know who you are), it only makes us better and serve our clients better:-)
This is My Brave organization focuses on bringing attention to mental illness through a human approach. No story can be truly told the way someone who has actual experience, or has lived through something can. We are honored to have been chosen to film these stories as well as personally interview those that have lived it. We are covering multiple events and are super proud to be apart of bringing awareness to the affliction that mental illnesses can have on people.
We are super excited to have been chosen to work with NHA and Stambaugh Charter School (Youngstown Ohio) to begin working on an 8 part series that will bring attention to the value that charter schools bring to a community and more. It is unfortunate that often what we hear from the media and politicians, is often either not correct, or bending reality to fit an agenda. We are going to be cutting through all of that. We are going to educate everyone on not only what a charter school is, but the incredible education that charter schools offer. We are also going to be interviewing some amazing alumni of Stambaugh Charter School (some big names will be on the list) as well as some parents and students that currently attend. Last but not least, we will be interviewing the amazing faculty and hear their stories as well. So stay tuned!!
Yesterday we had the pleasure of filming, not just one brand, but two! We featured RedHead Wine and a local chocolate that is made exclusively to pair with wine…BRIX Chocolate!! We got to work with the exclusive and amazing Chef Leslie as well as the CEO and Founder of RedHead Wine. This video was shot in a natural light setting (so not the best of lighting) but in post we were able to really bring it out, and mitigate some of the lighting issues. We also utilized a green screen background in parts of this video as well. Comment below and let us know your thoughts!
Nothing like a pairing of RedHead Special Blend and Brix Chocolate mmmm delectably delicious! Stay tuned….