Advertisement techniques have come a long way, that goes from using traditional methods such as newspapers and local radio commercials to social media platforms and search engine tools that can increase your possibilities of gaining new customers. Here in this article we’re going to discuss the main difference between these strategies and find out which one is more effective.
The Vintage Modus Operandi: Traditional Advertisement.
Traditional advertisement has been operating for decades and has given many companies the opportunity to reach out to customers by using many forms like television ads, outdoor billboards, magazines, radio commercials, and newspaper ads. These marketing methods are known to be very conventional and efficient when it comes to captivating the customers’ attention. However, traditional ads can also become very expensive and demand special requirements before being published.
The Modern Art of Social Media Content Creation.
If you own a business in the 21st century, I’m sure that you’ve taken advantage of social media. Marketers have become very skilled in trafficking a great number of audiences through platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, and Snapchat just to name a few. These sites gather up millions of users by the second, giving companies special exposure and generating business opportunities using creative content to approach potential customers. Unlike traditional advertisement, content marketing focuses on a large group of audience and uses many forms to reach out to them like blogs, articles, emails, newsletters, podcasts, and videos, for example. The power of social media content creation has grown so much during the past years, that it's become indispensable for many marketers and business owners.
Main Difference Between Both Methods.
Social media content creation gives the consumers the choice of choosing what they want to see and while traditional advertisement reaches out to the crowd boldly, it doesn't matter if they're in the middle of something like watching TV or doing groceries.
Secondly, it is proven that social media content creation is 50% cheaper than traditional advertising and delivers four times as many leads.