We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.
If you haven’t noticed, we have made some changes to our site. We are doing a massive overhaul and adding some new pages that will include some fresh content and some new exciting things for our film and photography followers. We have some pretty awesome new gigs that we will be announcing here shortly, that will take our filming to another level. When it comes to content creation and editing, we will be rolling out some some new content, with some new flairs. We at EIF are constantly evolving, and are always interested in new challenges as well in new venues and market spaces. Since we made some changes to our staff, we have brought on an amazing team ranging from script writers, editors, and additional filmmakers and photographers and more. Without giving away our secret sauce, the way we have done this, has allowed us to save our clients a significant amount of money. Next week we will be filming two full blown commercials for a client and new client. All will be locally filmed in the Boardman and Canfield area. We will be also announcing a big project that is in the works (nothing to do with corporate or weddings) and more. So I am going to leave everyone on a positive note and with a great quote below.
“Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic
Contact us today, if you want to learn more about what we can do for you. Stay tuned for the next blog coming Monday.
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