Video Content

The Importance of Having Explainer Videos

If you are looking for the quickest way to boost your online presence, then explainer videos could be the best bet for you, and they should be part and parcel of your marketing strategy. It is not just about the looks; there is much more to explainer videos. There are many other benefits that can drive you to incorporate them into your marketing strategy. Let’s have a look at some of these reasons.

Explainer Videos Increase Conversion Rates
The process of producing an explainer video is a lengthy one, but the video itself is reasonably short. This means that only the most important aspects of your product are included in the video to give it a greater impact on the audience. Whoever visits your website will know about your product right away, before they get bored.

The importance of this is that the explainer video will increase your conversion rate which is the ultimate goal of all marketing campaigns. The video combines cute characters, a catchy narrative, and dedicated target insights to obtain optimum results.

Explainer Videos Increase Your Rank on Search Engines
Whenever search engines are mentioned, Google comes to mind. Of course, Google is the top search engine with a market share of 88.47% as of April 2019. This is something that a serious business person cannot ignore. Being ranked higher on Google means you will be on top of your competitors, and any search on Google related to the type of service or product your offer will most likely lead people to your website. Videos make websites rank better on Google and, therefore, an explainer video can help you to achieve this.

Explainer Videos Help Shorten the Sales Cycle 
Because these explainer videos are short and to the point, they help clients make decisions faster. It is also worth noting that videos are easy to recall, and those who view your explainer video will have it in their minds for a very long time. This may make them come back to your website when they have finally decided to purchase your products, and this also helps to shorten the sales cycle.

With the current level of technology and the penetration of mobile devices worldwide, no business should fail to have an explainer video. You can reduce the bounce rate on your site by posting a very engaging and entertaining explainer video that will hold your visitor to the end when you have the call-to-action section. 

Wow! We love testimonials like this!

I had the pleasure of working with Erick and Ilmir when they filmed my keynote presentation for a local non-profit group. Not only did they do a great job capturing my program, but the video was also of a high enough quality that I submitted it for my Certified Speaking Professional (CSP) designation. I'm happy to say that along with the copious amount of paperwork, time, and speeches that went into achieving my CSP, the four people who judged my video, also gave it the highest rating possible which in turn landed me a lucrative five year contract. Thank you, Erick and Ilmar for the terrific work you do! I appreciate you!

Lisa Ryan/Chief Appreciation Strategist, Grategy

Lisa Ryan/Chief Appreciation Strategist, Grategy

Digital Content That Works

Crafting a good film is a strategic process. One that takes into consideration the brand, audience, message, and advertising platforms. Knowing the platform for which audiences engage with branded content is a key part of our creative process. Cinema, TV, and social media are the main advertising spaces. As the non-traditional advertising space grows, so does the needs of its viewers. Crafting content that meets the needs of the changing audience is part of our strategy for your marketing success.

Along with outstanding staff, we also deal with keeping quality equipment in order to provide a well-produced product. Creating an end product that is professional and meets the needs of the client, is the key goal in any practical media production company.

Unveiling The Process

•         Develop

We research your company, your rivals, and your target audience to create an idea for your project.  After identifying your goals, we brainstorm ideas, content and messaging options within your budget.

•         Produce 

Once we know your goals and resources, we assemble our video production and content creator crew with the skills and tools needed to make it all happen in the most effective and cost-effective way.

•         Polish

During post-production, we include your feedback into the final product to ensure that your content exceeds your expectations.  We make sure that the creative process is a collaborative and delightful experience.

•         A bit about ourselves

We’re a fun and capable crew as well as a professional and tight-knit content creation company.  Between all of us, we have a gathering of skills.  Some of us love fiction, others love action and drones, and some of us love just brainstorming the next big thing, staying at the forefront of video trends.   The one thing we all have in common is passion. We all love what we do. Give us something we can sink our teeth into, a way to represent our creativity, and our only focus will be making you a success.

Planning is the essential first step to a successful film or content production. We believe that the process can’t move forward without knowing accurately what we need to finish. During production, we follow the predetermined plan to get all footage. When the entire project has been shot, we distill the captured footage to tell your story. Let’s work together towards lasting success. 

-Credit: Bruce Clay Inc

-Credit: Bruce Clay Inc

Content Creation Tuesday and Editing!!

We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.

Post Effects Video Editing.jpg

Changes to Our Page Coming and News!

If you haven’t noticed, we have made some changes to our site. We are doing a massive overhaul and adding some new pages that will include some fresh content and some new exciting things for our film and photography followers. We have some pretty awesome new gigs that we will be announcing here shortly, that will take our filming to another level. When it comes to content creation and editing, we will be rolling out some some new content, with some new flairs. We at EIF are constantly evolving, and are always interested in new challenges as well in new venues and market spaces. Since we made some changes to our staff, we have brought on an amazing team ranging from script writers, editors, and additional filmmakers and photographers and more. Without giving away our secret sauce, the way we have done this, has allowed us to save our clients a significant amount of money. Next week we will be filming two full blown commercials for a client and new client. All will be locally filmed in the Boardman and Canfield area. We will be also announcing a big project that is in the works (nothing to do with corporate or weddings) and more. So I am going to leave everyone on a positive note and with a great quote below.

“Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic

Contact us today, if you want to learn more about what we can do for you. Stay tuned for the next blog coming Monday.

Lets start a discussion about your video content and what we can do for you!

Lets start a discussion about your video content and what we can do for you!