content creation

Wow! We love testimonials like this!

I had the pleasure of working with Erick and Ilmir when they filmed my keynote presentation for a local non-profit group. Not only did they do a great job capturing my program, but the video was also of a high enough quality that I submitted it for my Certified Speaking Professional (CSP) designation. I'm happy to say that along with the copious amount of paperwork, time, and speeches that went into achieving my CSP, the four people who judged my video, also gave it the highest rating possible which in turn landed me a lucrative five year contract. Thank you, Erick and Ilmar for the terrific work you do! I appreciate you!

Lisa Ryan/Chief Appreciation Strategist, Grategy

Lisa Ryan/Chief Appreciation Strategist, Grategy

Adding Care to Ideas Part 1

The power of a story can emote a range of feelings from inspired, jovial, pensive, to motivated. Nothing is more impactful than an optic and audio portrayal that’ll capture viewers. We are storytellers and we always look for that one that perks up the audience and says something a little different beyond a banal carbon-copied message. It’s something from the heart, real and felt by the viewer. We think strategically. We understand the brand and we know how to connect with audiences. Our films and content consistently deliver strong ROI.

Video Production

We specialize in the production of films, videography, photography, and content creation. What sets us apart is that we are strategists.  We don’t believe that it helps brands to add to the online noise. Instead, we find a way to speak to your audience about what they care about in terms of their hopes, dreams, fears, and desires.

Full-Service Video Production

We integrate into your team as creative partners and collaborators. We can handle requests for any kind of video production or branded content. Our lead producers bring extensive experience to the commercial production and digital storytelling space. Our films deliver tangible ROI for our clients. We believe audiences are looking for a connection. It’s our job to deliver your message in a relevant and accessible way.

Production Facilitation

We offer full-service production facilitation for brands, agencies, broadcasters, and large production houses. Over the years, we have provided production support for both national and international projects. We exist to inspire positive change in the perceptions and actions of audiences. We do this by creating visual stories and contents that emotionally engage and inspire.

Filmic Stories

Good ideas grow from a thorough understanding of your brand, message, audience, and media delivery platform. From there, we combine communication theory with film procedures to sell-in brand objectives in a clever, relevant and visual way.

Audience-Focused Storytelling

Sometimes a brand film can get lost in itself, severing audience connection. This often occurs when marketing managers have multiple messages and various stakeholders to appease. Our job is to wade through the competing plans and distill a story that will carry the brand in an authentic manner. A story has been a connector of ideas for millennia. Today, the most powerful way for a brand to interact ideas, is with video. But not just any video, a video or content that speaks the language of target markets and inspires audiences to act.

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Content Creation Tuesday and Editing!!

We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.

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Changes to Our Page Coming and News!

If you haven’t noticed, we have made some changes to our site. We are doing a massive overhaul and adding some new pages that will include some fresh content and some new exciting things for our film and photography followers. We have some pretty awesome new gigs that we will be announcing here shortly, that will take our filming to another level. When it comes to content creation and editing, we will be rolling out some some new content, with some new flairs. We at EIF are constantly evolving, and are always interested in new challenges as well in new venues and market spaces. Since we made some changes to our staff, we have brought on an amazing team ranging from script writers, editors, and additional filmmakers and photographers and more. Without giving away our secret sauce, the way we have done this, has allowed us to save our clients a significant amount of money. Next week we will be filming two full blown commercials for a client and new client. All will be locally filmed in the Boardman and Canfield area. We will be also announcing a big project that is in the works (nothing to do with corporate or weddings) and more. So I am going to leave everyone on a positive note and with a great quote below.

“Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic

Contact us today, if you want to learn more about what we can do for you. Stay tuned for the next blog coming Monday.

Lets start a discussion about your video content and what we can do for you!

Lets start a discussion about your video content and what we can do for you!

Getting Creative Today!!!

Well we learned something about photographing bottles this week…..we need a white box!! So what did we do? We built our own which, solved all of the lighting issues we were having with wine bottles. Below is what the home made box looks like, and a new video shoot that we started for another product. Creative minds equals creative projects and content:-)

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We had a blast shooting at Luva Bella Winery!!

Yesterday we had the pleasure of filming, not just one brand, but two! We featured RedHead Wine and a local chocolate that is made exclusively to pair with wine…BRIX Chocolate!! We got to work with the exclusive and amazing Chef Leslie as well as the CEO and Founder of RedHead Wine. This video was shot in a natural light setting (so not the best of lighting) but in post we were able to really bring it out, and mitigate some of the lighting issues. We also utilized a green screen background in parts of this video as well. Comment below and let us know your thoughts!

Thank You and Some New Announcements Coming Soon!

As the Holidays are approaching, EIF will have some announcements in regard to some new things coming in the New Year. We are super excited, and none of this would be happening if it weren’t for our amazing clients that we are privileged to work with. Please stay tuned as these new announcements will be rolling out over the next couple of weeks. Thank you for the continued support, and most importantly, trusting us with your brand.

-The EIF Team:-)

“Specialists in Content Creation”