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The Importance of Having Explainer Videos

If you are looking for the quickest way to boost your online presence, then explainer videos could be the best bet for you, and they should be part and parcel of your marketing strategy. It is not just about the looks; there is much more to explainer videos. There are many other benefits that can drive you to incorporate them into your marketing strategy. Let’s have a look at some of these reasons.

Explainer Videos Increase Conversion Rates
The process of producing an explainer video is a lengthy one, but the video itself is reasonably short. This means that only the most important aspects of your product are included in the video to give it a greater impact on the audience. Whoever visits your website will know about your product right away, before they get bored.

The importance of this is that the explainer video will increase your conversion rate which is the ultimate goal of all marketing campaigns. The video combines cute characters, a catchy narrative, and dedicated target insights to obtain optimum results.

Explainer Videos Increase Your Rank on Search Engines
Whenever search engines are mentioned, Google comes to mind. Of course, Google is the top search engine with a market share of 88.47% as of April 2019. This is something that a serious business person cannot ignore. Being ranked higher on Google means you will be on top of your competitors, and any search on Google related to the type of service or product your offer will most likely lead people to your website. Videos make websites rank better on Google and, therefore, an explainer video can help you to achieve this.

Explainer Videos Help Shorten the Sales Cycle 
Because these explainer videos are short and to the point, they help clients make decisions faster. It is also worth noting that videos are easy to recall, and those who view your explainer video will have it in their minds for a very long time. This may make them come back to your website when they have finally decided to purchase your products, and this also helps to shorten the sales cycle.

With the current level of technology and the penetration of mobile devices worldwide, no business should fail to have an explainer video. You can reduce the bounce rate on your site by posting a very engaging and entertaining explainer video that will hold your visitor to the end when you have the call-to-action section.