creativity

Content Creation Tuesday and Editing!!

We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.

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Getting Creative Today!!!

Well we learned something about photographing bottles this week…..we need a white box!! So what did we do? We built our own which, solved all of the lighting issues we were having with wine bottles. Below is what the home made box looks like, and a new video shoot that we started for another product. Creative minds equals creative projects and content:-)

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