We're excited and honored to announce that we are filming the documentary, Lauren Strong, with Impassioned Productions and Menning Films starting this summer. Lauren is an inspiring young girl and we are looking forward to sharing her amazing story. Stay Tuned and follow our blog to stay current with this production.
If you are looking for the quickest way to boost your online presence, then explainer videos could be the best bet for you, and they should be part and parcel of your marketing strategy. It is not just about the looks; there is much more to explainer videos. There are many other benefits that can drive you to incorporate them into your marketing strategy. Let’s have a look at some of these reasons.
Explainer Videos Increase Conversion Rates
The process of producing an explainer video is a lengthy one, but the video itself is reasonably short. This means that only the most important aspects of your product are included in the video to give it a greater impact on the audience. Whoever visits your website will know about your product right away, before they get bored.
The importance of this is that the explainer video will increase your conversion rate which is the ultimate goal of all marketing campaigns. The video combines cute characters, a catchy narrative, and dedicated target insights to obtain optimum results.
Explainer Videos Increase Your Rank on Search Engines
Whenever search engines are mentioned, Google comes to mind. Of course, Google is the top search engine with a market share of 88.47% as of April 2019. This is something that a serious business person cannot ignore. Being ranked higher on Google means you will be on top of your competitors, and any search on Google related to the type of service or product your offer will most likely lead people to your website. Videos make websites rank better on Google and, therefore, an explainer video can help you to achieve this.
Explainer Videos Help Shorten the Sales Cycle
Because these explainer videos are short and to the point, they help clients make decisions faster. It is also worth noting that videos are easy to recall, and those who view your explainer video will have it in their minds for a very long time. This may make them come back to your website when they have finally decided to purchase your products, and this also helps to shorten the sales cycle.
With the current level of technology and the penetration of mobile devices worldwide, no business should fail to have an explainer video. You can reduce the bounce rate on your site by posting a very engaging and entertaining explainer video that will hold your visitor to the end when you have the call-to-action section.
The power of a story can emote a range of feelings from inspired, jovial, pensive, to motivated. Nothing is more impactful than an optic and audio portrayal that’ll capture viewers. We are storytellers and we always look for that one that perks up the audience and says something a little different beyond a banal carbon-copied message. It’s something from the heart, real and felt by the viewer. We think strategically. We understand the brand and we know how to connect with audiences. Our films and content consistently deliver strong ROI.
We specialize in the production of films, videography, photography, and content creation. What sets us apart is that we are strategists. We don’t believe that it helps brands to add to the online noise. Instead, we find a way to speak to your audience about what they care about in terms of their hopes, dreams, fears, and desires.
Full-Service Video Production
We integrate into your team as creative partners and collaborators. We can handle requests for any kind of video production or branded content. Our lead producers bring extensive experience to the commercial production and digital storytelling space. Our films deliver tangible ROI for our clients. We believe audiences are looking for a connection. It’s our job to deliver your message in a relevant and accessible way.
We offer full-service production facilitation for brands, agencies, broadcasters, and large production houses. Over the years, we have provided production support for both national and international projects. We exist to inspire positive change in the perceptions and actions of audiences. We do this by creating visual stories and contents that emotionally engage and inspire.
Good ideas grow from a thorough understanding of your brand, message, audience, and media delivery platform. From there, we combine communication theory with film procedures to sell-in brand objectives in a clever, relevant and visual way.
Sometimes a brand film can get lost in itself, severing audience connection. This often occurs when marketing managers have multiple messages and various stakeholders to appease. Our job is to wade through the competing plans and distill a story that will carry the brand in an authentic manner. A story has been a connector of ideas for millennia. Today, the most powerful way for a brand to interact ideas, is with video. But not just any video, a video or content that speaks the language of target markets and inspires audiences to act.
We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.
If you haven’t noticed, we have made some changes to our site. We are doing a massive overhaul and adding some new pages that will include some fresh content and some new exciting things for our film and photography followers. We have some pretty awesome new gigs that we will be announcing here shortly, that will take our filming to another level. When it comes to content creation and editing, we will be rolling out some some new content, with some new flairs. We at EIF are constantly evolving, and are always interested in new challenges as well in new venues and market spaces. Since we made some changes to our staff, we have brought on an amazing team ranging from script writers, editors, and additional filmmakers and photographers and more. Without giving away our secret sauce, the way we have done this, has allowed us to save our clients a significant amount of money. Next week we will be filming two full blown commercials for a client and new client. All will be locally filmed in the Boardman and Canfield area. We will be also announcing a big project that is in the works (nothing to do with corporate or weddings) and more. So I am going to leave everyone on a positive note and with a great quote below.
“Video marketing is a powerful means for promoting anything you want online, whether it’s a product, service, opt-in form, website, blog, etc. …Videos are now an expected component of any website.” – AnimosityPierre, Video Marketing Tips to Drive More Traffic
Contact us today, if you want to learn more about what we can do for you. Stay tuned for the next blog coming Monday.
Hello EIF Entertainment&Media Productions,
The season has now come to an end & we would like to take this opportunity to thank you for being involved and your contributions to this seasons success at New York International Academy
If you have not yet heard, the 1st weekend of March, the New York International Academy Eagles won the USA National Prep Championship in South Carolina.
This was a major accomplishment for the program and we could not have done it alone.
We'd just like to say thank you for being so great to work with, always super positive & professional, we love your style of work and look forward to working with you again in the near future.
Well we learned something about photographing bottles this week…..we need a white box!! So what did we do? We built our own which, solved all of the lighting issues we were having with wine bottles. Below is what the home made box looks like, and a new video shoot that we started for another product. Creative minds equals creative projects and content:-)
Happy Friday everyone!!! If you have been following us, you can see that a lot of exciting things are going on. Some new clients came on board and we are starting a docuseries the first week of March! We have something even BIGGER brewing for the fall. We may be releasing here shortly, a clue….so stay tuned! Please follow us on YouTube as well as Instagram and Facebook to be the first to know!!!!
This is My Brave organization focuses on bringing attention to mental illness through a human approach. No story can be truly told the way someone who has actual experience, or has lived through something can. We are honored to have been chosen to film these stories as well as personally interview those that have lived it. We are covering multiple events and are super proud to be apart of bringing awareness to the affliction that mental illnesses can have on people.