online video

The Importance of Having Explainer Videos

If you are looking for the quickest way to boost your online presence, then explainer videos could be the best bet for you, and they should be part and parcel of your marketing strategy. It is not just about the looks; there is much more to explainer videos. There are many other benefits that can drive you to incorporate them into your marketing strategy. Let’s have a look at some of these reasons.

Explainer Videos Increase Conversion Rates
The process of producing an explainer video is a lengthy one, but the video itself is reasonably short. This means that only the most important aspects of your product are included in the video to give it a greater impact on the audience. Whoever visits your website will know about your product right away, before they get bored.

The importance of this is that the explainer video will increase your conversion rate which is the ultimate goal of all marketing campaigns. The video combines cute characters, a catchy narrative, and dedicated target insights to obtain optimum results.

Explainer Videos Increase Your Rank on Search Engines
Whenever search engines are mentioned, Google comes to mind. Of course, Google is the top search engine with a market share of 88.47% as of April 2019. This is something that a serious business person cannot ignore. Being ranked higher on Google means you will be on top of your competitors, and any search on Google related to the type of service or product your offer will most likely lead people to your website. Videos make websites rank better on Google and, therefore, an explainer video can help you to achieve this.

Explainer Videos Help Shorten the Sales Cycle 
Because these explainer videos are short and to the point, they help clients make decisions faster. It is also worth noting that videos are easy to recall, and those who view your explainer video will have it in their minds for a very long time. This may make them come back to your website when they have finally decided to purchase your products, and this also helps to shorten the sales cycle.

With the current level of technology and the penetration of mobile devices worldwide, no business should fail to have an explainer video. You can reduce the bounce rate on your site by posting a very engaging and entertaining explainer video that will hold your visitor to the end when you have the call-to-action section. 

Digital Content That Works

Crafting a good film is a strategic process. One that takes into consideration the brand, audience, message, and advertising platforms. Knowing the platform for which audiences engage with branded content is a key part of our creative process. Cinema, TV, and social media are the main advertising spaces. As the non-traditional advertising space grows, so does the needs of its viewers. Crafting content that meets the needs of the changing audience is part of our strategy for your marketing success.

Along with outstanding staff, we also deal with keeping quality equipment in order to provide a well-produced product. Creating an end product that is professional and meets the needs of the client, is the key goal in any practical media production company.

Unveiling The Process

•         Develop

We research your company, your rivals, and your target audience to create an idea for your project.  After identifying your goals, we brainstorm ideas, content and messaging options within your budget.

•         Produce 

Once we know your goals and resources, we assemble our video production and content creator crew with the skills and tools needed to make it all happen in the most effective and cost-effective way.

•         Polish

During post-production, we include your feedback into the final product to ensure that your content exceeds your expectations.  We make sure that the creative process is a collaborative and delightful experience.

•         A bit about ourselves

We’re a fun and capable crew as well as a professional and tight-knit content creation company.  Between all of us, we have a gathering of skills.  Some of us love fiction, others love action and drones, and some of us love just brainstorming the next big thing, staying at the forefront of video trends.   The one thing we all have in common is passion. We all love what we do. Give us something we can sink our teeth into, a way to represent our creativity, and our only focus will be making you a success.

Planning is the essential first step to a successful film or content production. We believe that the process can’t move forward without knowing accurately what we need to finish. During production, we follow the predetermined plan to get all footage. When the entire project has been shot, we distill the captured footage to tell your story. Let’s work together towards lasting success. 

-Credit: Bruce Clay Inc

-Credit: Bruce Clay Inc

Adding Care to Ideas Part 1

The power of a story can emote a range of feelings from inspired, jovial, pensive, to motivated. Nothing is more impactful than an optic and audio portrayal that’ll capture viewers. We are storytellers and we always look for that one that perks up the audience and says something a little different beyond a banal carbon-copied message. It’s something from the heart, real and felt by the viewer. We think strategically. We understand the brand and we know how to connect with audiences. Our films and content consistently deliver strong ROI.

Video Production

We specialize in the production of films, videography, photography, and content creation. What sets us apart is that we are strategists.  We don’t believe that it helps brands to add to the online noise. Instead, we find a way to speak to your audience about what they care about in terms of their hopes, dreams, fears, and desires.

Full-Service Video Production

We integrate into your team as creative partners and collaborators. We can handle requests for any kind of video production or branded content. Our lead producers bring extensive experience to the commercial production and digital storytelling space. Our films deliver tangible ROI for our clients. We believe audiences are looking for a connection. It’s our job to deliver your message in a relevant and accessible way.

Production Facilitation

We offer full-service production facilitation for brands, agencies, broadcasters, and large production houses. Over the years, we have provided production support for both national and international projects. We exist to inspire positive change in the perceptions and actions of audiences. We do this by creating visual stories and contents that emotionally engage and inspire.

Filmic Stories

Good ideas grow from a thorough understanding of your brand, message, audience, and media delivery platform. From there, we combine communication theory with film procedures to sell-in brand objectives in a clever, relevant and visual way.

Audience-Focused Storytelling

Sometimes a brand film can get lost in itself, severing audience connection. This often occurs when marketing managers have multiple messages and various stakeholders to appease. Our job is to wade through the competing plans and distill a story that will carry the brand in an authentic manner. A story has been a connector of ideas for millennia. Today, the most powerful way for a brand to interact ideas, is with video. But not just any video, a video or content that speaks the language of target markets and inspires audiences to act.

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