wedding videography

Digital Content That Works

Crafting a good film is a strategic process. One that takes into consideration the brand, audience, message, and advertising platforms. Knowing the platform for which audiences engage with branded content is a key part of our creative process. Cinema, TV, and social media are the main advertising spaces. As the non-traditional advertising space grows, so does the needs of its viewers. Crafting content that meets the needs of the changing audience is part of our strategy for your marketing success.

Along with outstanding staff, we also deal with keeping quality equipment in order to provide a well-produced product. Creating an end product that is professional and meets the needs of the client, is the key goal in any practical media production company.

Unveiling The Process

•         Develop

We research your company, your rivals, and your target audience to create an idea for your project.  After identifying your goals, we brainstorm ideas, content and messaging options within your budget.

•         Produce 

Once we know your goals and resources, we assemble our video production and content creator crew with the skills and tools needed to make it all happen in the most effective and cost-effective way.

•         Polish

During post-production, we include your feedback into the final product to ensure that your content exceeds your expectations.  We make sure that the creative process is a collaborative and delightful experience.

•         A bit about ourselves

We’re a fun and capable crew as well as a professional and tight-knit content creation company.  Between all of us, we have a gathering of skills.  Some of us love fiction, others love action and drones, and some of us love just brainstorming the next big thing, staying at the forefront of video trends.   The one thing we all have in common is passion. We all love what we do. Give us something we can sink our teeth into, a way to represent our creativity, and our only focus will be making you a success.

Planning is the essential first step to a successful film or content production. We believe that the process can’t move forward without knowing accurately what we need to finish. During production, we follow the predetermined plan to get all footage. When the entire project has been shot, we distill the captured footage to tell your story. Let’s work together towards lasting success. 

-Credit: Bruce Clay Inc

-Credit: Bruce Clay Inc

Content Creation Tuesday and Editing!!

We had an amazing weekend and great monday. A weekend of filming a couple of weddings at some stunning venues in the PIttsburgh area, as well as booking several weddings this weekend. Our sale is almost over and we do have some availability still, so visit us on our wedding site at www,eifweddings.com to view us, and book your wedding day with us. However I digress, and it’s Tuesday and we are back to editing and preparing for a pair of TV Commercial shoots this weekend. Tons of planning (mostly the finishing touches at this point) and prepping a strategy for post production. It’s amazing what goes into creating an amazing video. I can say first hand, that explaining the process and what goes into producing a good solid video is often grossly overlooked by not only people but often even business clients are somewhat clueless. The filming albeit requires talent, but the real magic occurs and takes place in post productions. We live in an age where everybody thinks that they are great filmmaker and editor since the launch and inception of YouTube. Yes a vlog or gaming video may be successful and garner tons of views on YouTube, especially if you keep up with the latest and greatest games, however the most successful ones either have fantastic content creators, or the folks filming are amazing verbal storytellers with basic video that draws people on to their channels to watch them. So just by those two above statements, it takes a lot of work and some pretty decent talent either way. Now what about EIF? We aren’t gamer YouTubers…..we aren’t vloggers….so if we aren’t those, what are we? We at EIF are content creators for businesses that are either large and or small. We are a group that is constantly evolving, researching, studying new trends in the video world but also the market. We take an idea and mold it into a vision which in turn is planned and captured on camera. Once we get into post, that’s where we have the most fun. So stay tuned for the next post as we will go into more depth about content creation, editing and the creative drive no matter degree ones expertise is.

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